Winback
FreshTrim learns how often each customer comes in and tells you the day somebody is overdue. Bring them back in one tap.
An extra €10 a month, on the free plan as readily as the paid one, free for the first 14 days. Everything above is included in your plan already.
Drifting
14
You can email
9 of 14
Worth a month
€327
- €24.00 a visit
Daniel Ryan
Usually every 3 weeks · 9 weeks since the last one
- €18.00 a visit
Jack Moloney
Usually every 2 weeks · 5 weeks since the last one
- €21.50 a visit
Oisín Keane
Usually every 6 weeks · 4 months since the last one
- €20.00 a visit
Dara Walsh
Usually every 4 weeks · 7 weeks since the last one
Six weeks is the wrong question
Every shop has a rule of thumb — "if I have not seen them in six weeks, they are gone". It is wrong in both directions at once. The customer who comes every fortnight is already drifting at three weeks and nobody notices for another month; the one who comes every six weeks gets chased while they are still perfectly happy, which is how a list gets burned. FreshTrim works out each person’s own gap from their own visits — the middle one, so a single six-month absence in an otherwise regular history does not skew it — and calls them drifting at half again their own rhythm. A fortnightly regular is flagged at three weeks. A six-weekly one is not flagged until nine.
It needs three visits before it says anything
Two visits is one gap, and one gap is a coincidence rather than a rhythm. So somebody who came twice and stopped is not on this list, and neither is anybody who booked and did not turn up — a no-show is not a haircut, and a shop chasing people who never sat in the chair is a shop wasting the goodwill it has.
And it tells you what it is worth
Beside the names: what each of them usually spent, scaled by how often they usually came. A fortnightly customer at €20 is worth more in a month than a six-weekly one at €30, and a list that added those up the same way would be telling you the wrong thing about both. The screen calls it an estimate and says outright that it is not money you have lost — most of them come back on their own, and a number that pretended otherwise is one you would stop believing.
Only the people who asked to hear from you
A customer ticking a box on your booking page is what makes an offer lawful to send in Ireland, and this will not send to anyone who did not. That means the screen shows you two numbers rather than one — fourteen drifting, nine you can email — and the gap between them is deliberate. It is uncomfortable and it is the honest picture, and it is also the argument for asking properly: the nine are worth more than a list of fourteen you are not allowed to use.
One email, and no more than one every ninety days
Your words, their name, and a button that opens your booking page. No pictures, no tracking pixel, nothing counting whether they opened it. The ninety-day floor is not a setting you can lower — a shop that messages a lapsed customer monthly is spending a list it took years to build, and the product will not help with that. Every message carries a one-tap way off, on a page that says plainly that booking confirmations and reminders keep coming, because the first thing anybody thinks when they unsubscribe is that they have cancelled their appointment.
Whether it worked, measured honestly
A nudge counts as having worked if that customer books within thirty days — by any route, including ringing the shop, which plenty of them will. You get sent, booked-after and what those bookings came to. It is reported as "booked after a nudge" and never as "caused by", because some of these people were coming back anyway and a report that took the credit would be the kind of number that makes you distrust the rest of the screen.
The rest of it
Booking Page
Your name, your colour, your hours, your address with directions, your Instagram. Send the link, put it in your bio, or drop two lines into the site you already have.
Daily Diary
A column per chair, hour by hour. Tap a booking to mark it done, take a walk-in, or drag it to a new time. Works on the phone in your pocket.
Reminders
A confirmation with a calendar invite the moment they book, and a reminder before the appointment. Cancel the booking and the reminder cancels itself.
Deposits & Payments
Take a deposit or the full price when they book. Cards handled by Stripe, paid straight into your account. We never hold your money.
Rotas & Holidays
Two-week rotas, one-off changes, and a chair renter’s own hours. Irish bank holidays are already in, and a closed sign goes up when you are away.
Reports
Seven numbers you would act on. Takings, who earned them, what sells, no-shows, your busiest hours, new against returning, and the hours a chair sat empty.
Waitlist
When a booking is cancelled, the slot is held for the first person in your queue and offered to them by text and email.
Loyalty Cards
Stamps are added automatically after every visit, and the reward applies itself at the next booking. Nothing to scan and nothing to hand out.
Product Shop
Sell your products on your booking page. Paid for online, collected in the shop, so there is no packing, no courier and no delivery date to promise.
Gift Cards
Sold from your booking page at any hour, paid straight into your account, and valid for the five years Irish law requires.
Your Website
A full website on your own address: hero photo, your story, your reviews, opening hours, a map, and a Book now button on every screen. Included in every plan.
Photo Gallery
Your best cuts on your homepage and on a page of their own. Upload from a phone and we handle the cropping, sizing and loading.
Google Reviews
One polite ask after each visit, sent to everyone, the way Google’s rules require. Anyone unhappy reaches you privately first.
Chair Manager
Every renter gets a weekly statement built from real bookings: takings, rent due, and the cuts behind both, so the number is the same on both sides of the counter.